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We are giving our products more specific classification by using series names. Choosing the right series name for new sporting optics products like rifle scopes and red dot sights can impact sales and branding. An appealing, evocative series name helps products stand out in the hunting and shooting markets. When naming new lines of rifle scopes or red dots, we will consider names that connect with our target demographic of hunters, sport shooters, and outdoor enthusiasts.
Series names based on animals like hawk, elk, or grizzly infer superior vision, speed, and instinct - apt associations for optics equipment. Names connected to nature also resonate, like Ridge, Timber, or Summit. They evoke rugged, wooded terrain where hunters track game. Similarly, series names linked to hunting such as Tracker, Hunter, and Crossfire imply performance in pursuing and spotting quarry.
There are also naming options referencing optics and technology. Terms like Vision, Focus, Clarity, and View suggest sharpness and seeing your target clearly. Or more futuristic names like Vector or Quantum can indicate advanced engineering. Science inspired names have a progressive, innovative image.
Another approach is naming the series after prominent outdoor sportspeople, like the Remington Charles Daly line. This ties the reputation of the athlete to the product. But licensing names can be costly. Brand inspired series names are an affordable alternative, where companies name scopes after their own iconic founders or historical figures.
Overall, the best names create an identity aligned with reliability, precision, and the hunting experience. Whether brand related, technologically focused, or nature and animal inspired, an appealing series name gives products instant recognition and helps them stand apart. If you have any ideas of our series name, please let us know.
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